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HTC Desire 728

4.0
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3 Ratings
Last Updated PriceRs 26,500

Highlights

High-Tech Computers or HTC has lost some of its mantle that it commanded a few years back because of its recent dip in form. The Desire 728, not a flagship by any means, seems like a decent attempt to capture the peoples’ attention by targeting the lower-mid range market. Debuting with Dual-SIM capability and a larger display than what most people would expect, it might turn out to be what you’re looking for.

Body and Display

HTC Desire 728’s body is primarily composed of hard plastic which has become synonymous with many other HTC devices. The back comprises entirely of this material with the HTC monogram sitting pretty in its middle whereas the front features a larger than life 5.5 inches Super LCD2 capacitive touchscreen display.

The display puts the 728 on the border of the phablet category which is excellent news for people who prefer larger displays amid budget constraints but we’re not entirely convinced by its 267ppi pixel density. The images are likely to be less sharp but 720p resolution is a small cause of joy.

Camera

The 728’s camera is a pretty imposing one because of its large 13 megapixel and f/2.2 aperture sensor with LED flash but unfortunately, it doesn’t really offers competitive camera features such as phase detection and OIS which takes a little bit gloss off its primary camera. The secondary camera features a 5.0 megapixel plus f/2.8 aperture lens that should be okay for the mammoth 5.5 inches touchscreen.

OIS, phase detection and laser-autofocus apart, the HTC Desire 728’s camera do enough to merit a good recommendation from us considering HTC’s pedigree in producing excellent camcorders.

Hardware and Software

At first when we looked at its hardware on paper, we didn’t really understand as to how would the Desire 728 fare in mobilizing its built-in Android v5.1.1 OS in an effective manner. The Octa-core 1.3 GHz Cortex-A53 processor powered by 2GB of dedicated RAM seems like a lot of muscle but we do have our aforementioned reservations about its all-round performance. Nevertheless, price is a huge consideration and with an asking price of around 21k optimized exclusively by our website, it can be your cup of tea.

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Specifications

  • display-specs-image
    5.5 inchesDisplay
  • ram-specs-image
    2 GB RAM - DESIRE 728RAM
  • battery-specs-image
    2800 mAhBattery
  • backcamera-specs-image
    13 MPBack Camera
General Features
Release Date2015, September
SIM SupportDual SIM (Nano-SIM, dual stand-by)
Phone Dimensions6.22 x 3.06 x 0.31 in
Phone Weight153 g
Operating SystemAndroid 5.1.1 (Lollipop)
Display
Screen Size5.5 inches
Screen Resolution720 x 1280 pixels
Screen TypeSuper LCD2 capacitive touchscreen, 16M colors
Screen Protectionnull
Memory
Internal Memory16 GB
RAM2 GB RAM - Desire 728
Card SlotmicroSD, up to 256 GB (dedicated slot)
Performance
ProcessorOcta-core 1.3 GHz Cortex-A53
GPUMali-T720MP3
Battery
TypeNon-removable Li-Po 2800 mAh battery
Camera
Front Camera5 MP
Front Flash Lightnull
Front Video Recording1080p@30fps
Back Flash LightYes
Back Camera13 MP
Back Video Recording1080p@30fps
Connectivity
BluetoothYes
3GYes
4G/LTEYes
RadioFM radio
WiFiYes
NFCnull