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HTC Desire 728

Market Price: Rs. 26,500
Default Specs
  • 5.5 inches Display
  • 2 GB RAM
  • 5 MP Selfie Camera
  • 13 MP Back Camera

Compare HTC Desire 728 Prices

HTC Desire 728's lowest price in Pakistan is Rs.19,900.

Rs. 19,900 @

FAQS: HTC Desire 728

High-Tech Computers or HTC has lost some of its mantle that it commanded a few years back because of its recent dip in form. The Desire 728, not a flagship by any means, seems like a decent attempt to capture the peoples’ attention by targeting the lower-mid range market. Debuting with Dual-SIM capability and a larger display than what most people would expect, it might turn out to be what you’re looking for.

Body and Display

HTC Desire 728’s body is primarily composed of hard plastic which has become synonymous with many other HTC devices. The back comprises entirely of this material with the HTC monogram sitting pretty in its middle whereas the front features a larger than life 5.5 inches Super LCD2 capacitive touchscreen display.

The display puts the 728 on the border of the phablet category which is excellent news for people who prefer larger displays amid budget constraints but we’re not entirely convinced by its 267ppi pixel density. The images are likely to be less sharp but 720p resolution is a small cause of joy.


The 728’s camera is a pretty imposing one because of its large 13 megapixel and f/2.2 aperture sensor with LED flash but unfortunately, it doesn’t really offers competitive camera features such as phase detection and OIS which takes a little bit gloss off its primary camera. The secondary camera features a 5.0 megapixel plus f/2.8 aperture lens that should be okay for the mammoth 5.5 inches touchscreen.

OIS, phase detection and laser-autofocus apart, the HTC Desire 728’s camera do enough to merit a good recommendation from us considering HTC’s pedigree in producing excellent camcorders.

Hardware and Software

At first when we looked at its hardware on paper, we didn’t really understand as to how would the Desire 728 fare in mobilizing its built-in Android v5.1.1 OS in an effective manner. The Octa-core 1.3 GHz Cortex-A53 processor powered by 2GB of dedicated RAM seems like a lot of muscle but we do have our aforementioned reservations about its all-round performance. Nevertheless, price is a huge consideration and with an asking price of around 21k optimized exclusively by our website, it can be your cup of tea.

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Key Specifications Key Specifications
Display Size 5.5 inches 3.7 inches 2.6 inches 4.5 inches
RAM 2 GB RAM - Desire 728 4GB 768MB RAM 512MB 512MB RAM 16GB 1GB RAM
Rear Camera 13 MP 5 MP 5 MP 8 MP
Front Camera 5 MP VGA VGA 1
Battery Capacity Non-removable Li-Po 2800 mAh battery Non-removable Li-Ion 1600 mAh battery Removable Li-Ion 1250 mAh battery Removable Li-Ion 1620 mAh battery
Internal Memory 16 GB 4GB 512MB 16GB
Screen Resolution 720 x 1280 pixels 480 x 800 pixels 480 x 320 pixels 540 x 960 pixels

HTC Desire 728 Specs

General Features
Release Date 2015, September
SIM Support Dual SIM (Nano-SIM, dual stand-by)
Phone Dimensions 6.22 x 3.06 x 0.31 in
Phone Weight 153 g
Operating System Android 5.1.1 (Lollipop)
Screen Size 5.5 inches
Screen Resolution 720 x 1280 pixels
Screen Type Super LCD2 capacitive touchscreen, 16M colors
Internal Memory 16 GB
RAM 2 GB RAM - Desire 728
Card Slot microSD, up to 256 GB (dedicated slot)
Processor Octa-core 1.3 GHz Cortex-A53
GPU Mali-T720MP3
Type Non-removable Li-Po 2800 mAh battery
Front Camera 5 MP
Front Video Recording 1080p@30fps
Back Flash Light Yes
Back Camera 13 MP
Back Video Recording 1080p@30fps
Bluetooth Yes
3G Yes
4G/LTE Yes
Radio FM radio
WiFi Yes
Benchmark scores
Antutu Rating 34.200 points
3 Reviews

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Reviews of HTC Desire 728

Muhammad Abdullah
12 Apr 2019
this feels like a very mediocre phone, others in this price range are offering so much more
Afaq Dhudi
03 Apr 2019
this will be my new daily device. i don't care what anyone else is talking about or thinking about.
11 Mar 2019
seems vry good phone. I'm interested