Haier is a company with a lot of ambition in the smartphones department as they are looking to take the Android mid-range and low-end market by storm. They have been releasing several phones appealing to all sorts of crowds, considering our local market, who want Dual SIM phones capable of going up to 3G and also be affordable. There’s a lot of competition in this market with phones from Huawei and QMobile at competitive prices but Haier have certainly been holding their own and are not going to back out from a fight. The Esteem L50 is one of their earlier devices that is dubbed as a ‘solid phone for solid people.

The phone is a mid-ranger that is on the lower-end of the mid-range market and rightly so because of the hardware it possesses. It has a simple rectangular design with rounded corners and very plain looking from the front. It has a 5” HD (720 x 1280) pixels IPS capacitive display. It is quite a slim device and weighs just at 165 grams. The device is solid, as they say, to withstand a lot of accidental damage, and one thing to keep in mind is that Haier also provides Accidental Coverage and Theft Coverage on their devices.

The phone runs on Android KitKat v4.4 operating system and has a Qualcomm Quad-core processor on board clocked at 1.2 GHz. It also has 1 GB RAM to go with it and 8 GB of ROM. The phone performs well enough for its respective price although it could’ve used slightly more RAM. One of the key features is that the phone supports both 3G and 4G networks. It doesn’t however have support for NFC.

In the camera department, on the rear is an 8 megapixels sensor, capable of auto focus. It also has an LED flash to help in dark situations and on the front is a 2 megapixels sensor, performing just as a device of its caliber should. The phone is capable of recording videos as well. It has a 2050 mAh battery which is respectable for its price tag and with the specifications mentioned above, it can maybe last a day of mild usage before going down to 0%.