Haier, being one of the first Pakistani manufacturers to have a manufacturing plant right here in Pakistan, has invested quite a lot in their smartphones. In the recent times, Haier has certainly started to come on to the scene in what seems a rather hasty manner. They may have made a sudden appearance but they are really pushing for competition with some of the others in the low-end and mid-range market. The Esteem i40 is a sibling of its elder brother, the Esteem i70, and being the younger sibling, it possesses lesser specifications than that of its elder brother. The i40 is also just a tad higher than half the price of its sibling so let’s see how much affect that kind of a price gap has on the actual device.

The device has a very reminiscent look of some of the affordable Huawei phones, but to be fair, it is a very common layout among smartphones of this price range and it doesn’t really bother these manufacturers as much as such things matter to the bigger companies. It has a 5” HD (720 x 1280) pixels IPS capacitive display. The phone has Dual SIM support to go along with that and also supports both 3G and 2G networks.

The phone comes with Android Lollipop operating system (v5.0) out of the box and like the other Haier phones, a MediaTek chipset. It has 1 GB of RAM and a quad-core processor clocked at 1.3 GHz. It has 8 GB of ROM and is good enough to handle normal applications that the people of such category may want to make use of. It supports Bluetooth v4.0 and is capable of high speed transfers with other devices, something that is highly advertised by the company.

It has an 8 megapixels camera on the rear that is capable of auto focus and also has an LED flash to help taking pictures in low light situations. The front camera is a 2 megapixels camera with fixed focus and surely so as the focusing doesn’t really matter on the front camera. The phone has the Theft and Accidental Coverage support from Haier.