The online shopping in Pakistan has gained a lot of significance over the last few years and Daraz has emerged as the largest online retailer brand in Pakistan. Daraz is widely considered to be the goto online retailer in for fashion category. It was launched back in 2012 and was acquired by Ali Baba Group Holding Limited in 2018. They operate in countries 5 countries namely Pakistan, Sri Lanka, Bangladesh, Myanmar and Nepal. Daraz offers a huge variety of products from cosmetics and consumer electronics. The whole point is to make the online shopping experience for users a positive one, this is the reason why Daraz offers suitable payment methods including paying online or even cash on delivery. As days pass, Daraz is excelling and improving it's customer service experience.
Benefits of shopping from Daraz
As one might know, Daraz is the fastest growing online shopping platform in Pakistan. There are a lot of benefits that come with using Daraz. Some of these benefits are mentioned as follows:
Largest Product Catelog:
Daraz is home to a long list of products which include clothing, consumer electronics, household goods, cosmetics, sporting goods, health care, beauty and more. Almost everything that you need is available on Daraz. Think of Daraz as a all-in-one shopping platform which offers the most prestigious experience to customers. Daraz is based on drop-shipping model, enabling multiple sellers to compete on product pricing and quality while enabling the company to list millions of products on its platform. Having multiple options for a product makes decision making easier for users. An online review system is also in place to encourage the open market model flourishes in every way possible. Products which are of mediocre quality get dumped by users and due to lack of sale they are removed. A fine refinery system is in order with Daraz. It is highly unlikely that you get such an experience with other online retailers of such huge diversity in Pakistan.
Product Quality Assurance:
As mentioned earlier, Daraz keeps a check on the products that different sellers offer on the platform. Upon receiving complaints from Customers, Daraz takes strict actions against the supplies and sellers, this open market model keeps Daraz's services in the top shelf of Pakistan. Many International brands have opted the services of Daraz and Daraz often proves to be a gateway for International brands in to Pakistan. They even have a separate ‘Global Collection’ section on their website which showcases how many and what types of International Brands are available in Pakistan.
The UI/UX is an important aspect of an online shopping retailer. An easy, flexible and understandable layout of the website and app enables users to quickly find products and place orders. Daraz invests heavily in UX by hiring the team of UX Designers and Data Scientists. Daraz excellently understanding of unique requirements on Pakistani audience makes is the most user-friendly website and application.
Giving discounts is just another value addition technique used by international eCommerce companies. Daraz has also adopted this strategy by offering some of the best online deals one can get within Pakistan. The deals available are on a variety of products. Daraz continues to collaborate with brands, payment gateways and supplies to bring the largest online shopping festive namely 11.11 to Pakistan.
Network of Delivery Services:
All eCommerce companies are indulging in the art of online merchandise but in order to excel, Daraz has built an impeccable delivery service network by partnering with the leading courier companies including TCS (Tranzum Courier Services), Leopards Courier and more. This enables them to ensure that all the orders are delivered to customer doorstep in the most effective and efficient way imaginable. They deliver products all over Pakistan, no matter how remote the area is. It usually takes 3-5 days in your orders arrival time, occasionally upto 10 days.
Daraz offers a staggering amount of festive deals for Pakistan Day Celebrations (14th of August, Eid al-Fitr and Eid al-Adha. In addition, Daraz continues to surprise with Flash Sales where you could get selected items in a timed countdown. The Flash Sales are a unique concept that gained a lot of attention. The 11th November deal also known as 11.11 is the largest shopping festive where you could get coupons from companies such as Xiaomi, Dove, Sunsilk and many other world famous brands.